Lynn Wallenstein

Analytics/Metrics that will assist you in identifying strength and weaknesses in your UX:

• Visits per unique visitor
• Entry Pages
• Bounce Rate
• Referrers
• Keywords
• Navigation paths
• Registration / Purchase Conversions
• On-site search

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Path for UX research for a project:

Business Research

• Objectives
• Requirements
• Un-Requirements (constraints, chosen things a business doesn’t want to do)

Understanding the Culture

• Cash Cow - product/service/page where majority of revenue comes from
• Paralyzing Process

Quick and Dirty Research

• Phone Interviews
• Surveys
• Customer Service Department

Data Driven Personas

Create a basic profile for the type of users you have and think about how your site currently and potential changes will effect each persona.

Building yet another social network…. follow me! https://www.google.com/profiles/lwallenstein

Dear Microsoft,

I love the xbox 360. I own 4. Ironically I do very little gaming, I just have one in each room to watch movies, stream music and now use Facebook and Last.fm. Can you please consider making it easier for me to use my XBL account on multiple machines? I don’t mind paying more (say 10 bucks per year per xbox sound agreeable), I just don’t want multiple accounts (forcing my friends to befriend me 4 times) or wait the 4 minutes to “recover” my account every time.

Thanks,

Lynn

Being at peace is such a strange phenomenon. For many it would be sitting in a quiet, secluded place … for me it is speeding through the city listening to electronic music.

Someone needs to inform men, particularly white men, that growing strange facial hair does NOT make me want to support them to cure testicular cancer. Strange facial hair infact makes me think that they are weirdo child molesters and if anything makes me want to donate money to children who are molested.